Escalator Advertising

Escalator and People-Mover handrails are high-traffic, high-visibility, and high-potential.
AdRail helps you turn them into a brand-new revenue stream.

Touchable

Moving

85% Retention

:30+ Rider Time

Localized Impact

Safer

What Is AdRail?

Advertising That Moves With Your Audience

AdRail is a patented media platform that transforms escalator and moving walkway handrails into high-impact advertising. Our durable, germ-resistant wraps carry custom messaging that riders see and touch for 30+ seconds on every ride—creating a uniquely immersive brand experience.

Impactful Exposure

Annual US Riders
US Escalators
%
Industry Leading Retention Rate
%
More Likely To Hold Handrail

Facility and Event Partnership

AdRail understands the complexity and multiple levels of involvement at a variety of facilities and events. We are IUEC certified and work with a variety of partners. If you are a facility or event looking for a new revenue stream, wayfinding option, or to make your escalators safer, we invite you to learn more.

Advertising Partnerships

AdRail's growing reach provides unique, impactful out-of-home advertising options to brands. You can choose from facilities where we have pre-existing partnerships, or make a custom request for a location of interest, and our partnership team will work to create the opportunity.

Our Work

Along with our printing, installation, and sales services, AdRail also provides professional creative design support as well.  You can check out our creative services, browse our case studies, or view our sample gallery

Recent Blogs and Articles

The Handrail Revolution: A Psychological Analysis of AdRail’s Effectiveness in OOH Advertising

The “handrail micro-revolution” is a term I’ve used for the transformative impact of escalators on the world of advertising, specifically through the implementation of AdRail. It’s a fundamental shift, comparable in its significance to the introduction of billboards or TV commercials, but it’s occurring in a space previously considered purely functional, almost invisible to the […]
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Capture Your Audience- Directly

Do you know where your consumers are really looking? People aren’t looking up at banners anymore — they’re looking down, glued to their phones as they rush from place to place. So how do you reach them? Go where their eyes already are. Escalators = 100% Attention Zone. At airports, convention centers, and arenas, everyone […]
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Turn Escalators into Eye-Level Brand Moments — Fast.

Make every step count with AdRail’s targeted event sponsorship solutions. Step 1 – Discovery Call: We’ll start with a quick virtual venue walk-through to pinpoint the best traffic zones, align on goals, and create a custom plan that fits the budget and maximizes impact. Step 2 – Strategic Sponsorship Planning:Our team helps bring your brand […]
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Reach Out

AdRail is a human-centric company. If you have any questions, we welcome you to reach out. An AdRail representative will get back to you quickly.

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