Guide passengers to take the next step
Include a simple call to action that directs riders to your website, event information, or other key resources.
Use dynamic, on-brand colors
Leverage strong recognizable colors that align with your brand to help capture attention in a busy environment. Make sure to not overlap colors and images with text colors that make your messaging difficult to read.
Keep the design simple
Avoid overcrowding the space so your main message stands out. The average escalator ride is :30+. A message that can be read three or more times on an escalator ride is a good guideline to follow.
Make your message easy to read at a distance
Use large, bold fonts and short, simple copy so it can be quickly understood. This is valuable to not only extend the time a rider can experience your message as they see it when they approach the machine, but also capturing the attention of non-riders that are passing by.
Provide clear location details when relevant
If you have a booth, store location, or presence at the facility, include a booth number or simple directions to increase your in-person foot-traffic while people are in the building.
Leverage incentives in your call to action
Including incentives and special offer messaging help ensure additional and faster action from the target audience. Make sure that it's an offer that is easy to understand and clear in how to redeem it.
Reach Out
AdRail is a human-centric company. If you have any questions about creative or anything else, we welcome you to reach out. An AdRail representative will get back to you quickly.