AdRail as a Company
Advertising That Moves With Your Audience
AdRail is a patented media platform that transforms escalator and moving walkway handrails into high-impact advertising. Our durable, germ-resistant wraps carry custom messaging that riders see and touch for 30+ seconds per ride on average—creating a uniquely immersive brand experience.
Founded over 20 years ago, new ownership purchased the company in 2024 bringing a massive level of experience within the escalator business.
AdRail covers escalator handrails with vibrant images that can’t be missed, and delivers real return on investment (ROI). Our non-permanent, removable film is easily applied to existing handrails using a patented process that improves that machine's look, safety and hygiene.
Now more than ever, brands and facilities need to convey their message through socially responsible media forms that demonstrate a clear commitment towards improving local communities and the individual lives of their audience.
Our escalator handrail media achieves this higher standard for you by providing an 85% ad recall rate for brands, and a clean handrail for the public to hold on to. If you want the highest brand recall in out-of-home advertising, we can help!
Partnership Options
Partnership Options
Self-Managed
You just pay for our production and installation services. Inclusion in AdRail’s advertiser referral partnership of 5% paid to AdRail for advertiser referrals.
Great for facilities that want to sell their own advertising exclusively.
Managed
AdRail manages the ad sales process. You get a percentage of the gross revenue. Inclusion in AdRail’s advertiser referral partnership where you get an extra 5% of the gross revenue for advertiser referrals.
Great for facilities that want to be more hands free while leveraging a new revenue medium.
Co-Managed
You sell ads, but AdRail has the option to also sell any unsold inventory with a start date that is within an agreed amount of time.
Great for facilities that want to sell their own ads, but also maximize revenue.
You just pay for our production and installation services. Inclusion in AdRail’s advertiser referral partnership of 5% paid to AdRail for advertiser referrals.
AdRail manages the ad sales process. You get a percentage of the gross revenue. Inclusion in AdRail’s advertiser referral partnership where you get an extra 5% of the gross revenue for advertiser referrals.
You Sell Ads, but AdRail has the option to also sell any unsold inventory with a start date that is within an agreed amount of time.
Core Values
We are committed to delivering a superior customer experience at every touchpoint. Everything we do is designed to be seamless, thoughtful, and impactful — for both our clients and their audiences. That's why our core values are Safety, People, Quality, Creativity, Progress, and Results.
Safety
Safety is the heartbeat of our operations and a non-negotiable priority. We transform escalator and people mover handrails with the highest regard for mechanical integrity and passenger well-being, ensuring our presence always enhances the environment it inhabits.
People
Our business is built on people. We prioritize deep-rooted relationships, treating every brand, venue, and colleague with genuine kindness, transparency, and professional respect. We want everyone who engages with AdRail to feel heard, supported, and valued.
Quality
We strive for excellence in every touchpoint—from the durability of our materials and the precision of our installations to the caliber of our people. For AdRail, quality isn’t a goal; it is the baseline for everything we do and produce.
Creativity
We believe in being creative with intention. Our product moves, engages, and entertains—and so should our creative thinking. We ensure every idea is tied to forward-thinking purpose.
Progress
We are committed to the constant evolution of our business, our people, and our medium. By embracing innovation and bold thinking, we proactively bridge the gap between underutilized pedestrian space and high-impact media, staying ahead of the curve in an ever-changing industry.
Results
By combining proactive strategy with agile problem-solving, we provide reliable, high-performance solutions. We take full ownership of our outcomes, ensuring that our partners see the tangible impact of our work.
Impactful Exposure
Annual U.S. Riders
U.S. Escalators
Industry Leading Retention Rate
More Likely To Hold Handrail
What People Say About Us
Reach Out
AdRail is a human-centric company. If you have any questions, we welcome you to reach out. An AdRail representative will get back to you quickly.
Headquarters
Headquartered in the Pittsburgh market, and installing nationwide.
