AdRail Case Study

Sears Craftsman at Westfield Malls

ADRail escalator handrail advertising drives huge point of purchase sales for Sears Craftsman.

THE RESULT

Clearing the Tool Shelves

AdRail delivered buyers into Craftsman tool department. AdRail delivered customers deep into Sears and right to the Craftsman tools. Toolbox shelves were emptied out. Normally full peghook displays were either empty or down to one or two items per hook.

AdRail Sears Westfield Malls, Chicago images

THE RIDE

:30 Escalator Rides

AdRail (Escalators) gave consumers a 30-second brand experience and drive shoppers into Sears. Escalator passengers got a 30-second look at all the tools they could put under the tree at Hawthorn mall. This escalator was perfectly situated to drive traffic into Sears.

Testimonials

“Advertising doesn’t get any better than this. This is why I got into advertising to begin with...to give clients advertising solutions that deliver outstanding results."

Westfield Mall

Sales VP