AdRail Case Study

Teva at Anaheim Convention Center

Using ADRail escalator handrail advertising, Teva delivers 45-second brand experiences (32 times) to 100% of audience at AAAAI show.

Teva_Pharmaceuticals_logo

THE RIDE

:45 Escalator Rides

AdRail Delivered Hands-On 45-Second Brand Experiences. ADRail delivered a hands-on brand experience for a 45-second escalator ride. The handrail ads exposed the physicians at the show to three new drugs Teva released. Thirty-two 45-second exposures to these new brand names made a lasting impression.

THE EXPOSURE

100% Audience Reached 32 Times

AdRail (Escalators) Delivered 100% of Audience - 32 times. At Anaheim Convention Center 100% of attendees had to ride the escalators to get to and from seminar classrooms. This put Teva’s message in front of 100% of attendees Eight times a day for four days.

AdRail's Teva at Anaheim Convention Center image

Testimonials

"In 20 years of marketing, I’ve never seen a more ingenious - more effective - form of advertising. I want to use ADRail at every show we attend.”

Teva Pharmaceutical
VP Marketing

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