AdRail Case Study

Teva at Anaheim Convention Center

Using AdRail escalator handrail advertising, Teva delivers 45-second brand experiences (32 times) to 100% of audience at AAAAI show.

Teva_Pharmaceuticals_logo

THE RIDE

:45 Escalator Rides

AdRail delivered a hands-on brand experience for a 45-second escalator ride. The handrail ads exposed the physicians at the show to three new drugs Teva released. An average of 32x 45-second exposures to these new brand names made a lasting impression.

THE EXPOSURE

100% Audience Reached 32 Times

During the AAAAI event at the Anaheim Convention Center, 100% of attendees had to ride the escalators to get to and from seminar classrooms. This put Teva’s message in front of 100% of attendees 8x per day for four days.

AdRail's Teva at Anaheim Convention Center image

Testimonials

"In 20 years of marketing, I’ve never seen a more ingenious - more effective - form of advertising. I want to use ADRail at every show we attend.”

Teva Pharmaceutical
VP Marketing

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