100 People Spoken With
100 Interviews were completed amongst a random sample of escalator riders (aged 16+) adjacent to the store exit, after they had ridden the up escalator.
Interesting Discoveries
- 85% of escalator riders noticed advertising on the escalator handrails.
- 54% of the total riders interviewed, and 64% of those who noticed advertising on the handrail, correctly recalled that the advertising was for Vanish Oxi.
- 83% of riders claimed to be previously aware of Vanish Oxi’s products, with 47% having recently purchased, and 23% planning to purchase their products.
- 79% of riders in total indicated that the AdRail advert has increased their interest in Vanish Oxi products.
- Amongst those who correctly recalled the handrail advertising, 93% reported increased interest (18% a lot, 75% a little) in Vanish Oxi products.
- Additionally, the majority of riders surveyed commented on the vibrant colors used in the campaign.
Unrivaled Passenger Awareness
AdRail achieves near-total market penetration with 84% of all escalator riders noticing the handrail branding. In a crowded retail environment, this represents one of the most effective ways to capture undivided consumer attention.
Universal Engagement Across Demographics
Our medium bridges the gender gap, with 87% of males and 84% of females noticing the advertisements. This ensures that your brand message resonates equally across your entire target audience.
Precision Messaging & Memorability
Among those who noticed the advertising, 64% correctly recalled the specific Vanish Oxi brand message. This high level of "unaided" recall demonstrates the power of a message that is literally in the palms of their hands.
Strategic Consumer Recognition
AdRail drives deep cognitive connection, with 66% of females and 55% of males recalling the primary brand message. Even secondary offers see strong traction, ensuring no part of your campaign goes unnoticed.
Moving Consumers Down the Funnel
Beyond mere awareness, ADRail influences behavior: 47% of riders recently purchased the product and 23% expressed clear intent to purchase in the future after exposure to the handrail message.
Driving Intent & Sustaining Interest
Our advertising builds long-term sales pipelines. 26% of females and 13% of males indicated they planned to purchase the brand in the future, proving that handrail advertising creates lasting brand stickiness.
Quantifiable Interest Growth
AdRail doesn't just inform; it excites. 93% of riders who recalled the ad reported a direct increase in brand interest, with 18% stating their interest increased "a lot."
Get Your Own Success Story Going
AdRail is a human-centric company. If you have any questions, we welcome you to reach out. An AdRail representative will get back to you quickly.