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The Handrail Revolution: A Psychological Analysis of AdRail’s Effectiveness in OOH Advertising

The “handrail micro-revolution” is a term I’ve used for the transformative impact of escalators on the world of advertising, specifically through the implementation of AdRail. It’s a fundamental shift, comparable in its significance to the introduction of billboards or TV commercials, but it’s occurring in a space previously considered purely functional, almost invisible to the […]

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Turn Escalators into Eye-Level Brand Moments — Fast.

Make every step count with AdRail’s targeted event sponsorship solutions. Step 1 – Discovery Call: We’ll start with a quick virtual venue walk-through to pinpoint the best traffic zones, align on goals, and create a custom plan that fits the budget and maximizes impact. Step 2 – Strategic Sponsorship Planning:Our team helps bring your brand

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2025 APAICS Legislative Leadership Summit, DC

The 2025 APAICS Legislative Leadership Summit (LLS) brings together nonprofit and corporate leaders, subject matter experts, as well as local, state, and federal elected officials to discuss important issues that affect the Asian American & Native Hawaiian/Pacific Islander community and the nation at large. Past events focused on issues, policies, practices, and trends in the

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Back At The GAC, DC

For this year’s @americascreditunions Governmental Affairs Conference GAC #AdRail was chosen once again to not only highlight their event sponsors in a bold and help direct attendees to their booths, but also self-brand escalators taking attendees up to the ballrooms. The installation became a great stand-out talking point of the event. If you’d like to give your event, trade

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Ad Rail USA & Fujitec Sign Annual Safe2Touch Campaign

Ad Rail USA partnered with Events DC and Fujitec Escalator and Elevator company to keep the main entrance escalators at Walter E. Washington Convention Center wrapped year-round. Events DC chose to prominently display a combination of Ad Rail USA’s Safe2Touch message instructing passengers to hold on for their safety and Events DC branding including their

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Exclusive To 40,000 Escalators Nationwide!

Ad Rail™ Escalator Handrail MediaExclusive To 40,000 Escalators Nationwide • Ad Rail™ is a patented film technology easily applied to existing escalator handrails, developed over 20 years ago by the largest escalator manufacturer in the world.• Ad Rail™ is approved by the ASME National Codes Committee as the exclusive approved media allowed on all escalators.• Ad Rail™ encourages up to

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Capital Blue Cross signs yearly Ad Rail USA campaign at ABE Lehigh Valley Airport

On Friday, July 28th, Lehigh Valley International Airport (ABE) celebrated the arrival of a new TSA Checkpoint and Terminal Connector. The event was attended by U.S. DOT Secretary Pete Buttigieg, U.S. Congresswoman Susan Wild, PA Governor Josh Shapiro, other federal/state/local leaders, and organizations from across the Lehigh Valley. This new facility forever changes the travel

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