AdRail is designed to be a win-win offering. Discover the below case studies that showcase how AdRail has brought success to advertisers, facilities, and events.
The Congressional Black Caucus Foundation hosts one of the nation’s largest political events, drawing 15,000 attendees to Washington, D.C. The Congressional Clack Caucus Foundation needed branding that would stand out instantly, energize the environment, and deliver real value for sponsors.
ADRail (Escalators) gave consumers a 30-second brand experience and drive
shoppers into Sears. Escalator passengers got a 30-second look at all the tools they could put under the tree at Hawthorn mall. This escalator was perfectly situated to drive traffic into Sears.
This research was designed to measure the awareness and impact on riders of the AdRail advertising handrail messages for Vanish Oxi, installed on the up escalator handrail in the Asda Store, Pudsey.
“AdRail is at the top of my short list of best vendors to work with. For the past two consecutive years, their stellar escalator handrail services were utilized on multiple escalator banks at VMworld US held at the Mandalay Bay Convention Center. I can testify that their attention to detail and dedication is unsurpassed. Then throw in reliable, integrity, experienced, and a passion to ensure their product is a major success for the companies who purchased the escalator sponsorships. Gianni, Mark, and the Ad Rail USA™ team have never caused me to lose any sleep…a corporate event planner cannot ask for more!”
Lorrie Minor Ridley
Senior Events Manager, Nth Degree
“ABE was looking for a company that would enhance escalator rider safety and handrail cleanliness on the new escalators for this $35M infrastructure investment that elevates the customer experience. The partnership with Ad Rail certainly delivers the product and results we were seeking, plus offers unique opportunities for businesses to advertise in a high traffic area.”
“The AdRail Safe 2 Touch program is unique compared to some of our traditional GBAC Registered Programs. In working with the Ad Rail Team, we have learned a lot about properly maintained, and importantly for the GBAC Registered Program, how to properly clean and disinfect escalator handrails. Cleaning and disinfecting continue to be top of mind for everyone, and awarding the GBAC STAR Registered Seal to AdRail is another step toward protecting human health. The well-known public reluctance to hold on to escalator handrails due to the obvious germ factor, has resulted in an increased risk of injury and liability for public facilities. Facilities utilizing the Safe 2 Touch program can reassure visitors of their commitment to protecting everyone’s health and safety.”
Patricia Olinger
Executive Director, GBAC
“Draka EHC is pleased to see the continued growth and success of AdRail as this represents a great step forward in improved escalator safety! AdRail™ is the only removable handrail graphic product that has been tested and approved by Draka EHC for use in combination with both our thermoplastic NT and conventional rubber handrail products.”
Patrick Bothwell
Braka EHC / Prysmian Group
“Thyssenkrupp Elevator was very impressed with the Ad Rail escalator handrail sponsorship at the Grand Hyatt Hotel in San Antonio TX during the ACAAI show. Thyssenkrupp is comfortable and confident enough to allow them to proceed at the Grand Hyatt Hotel, we believe Ad Rail contributes to human safety and equipment safety.”
Marcos Zapata
Thyssenkrupp Elevator
“Thanks to you and to Clear Channel Airports for a safe and positive experience with AdRail™ at Chicago O’Hare International Airport. The Hilton Hampton Inn escalator handrail campaign, which ran on 16 escalators located throughout the terminals, was seamless and turnkey for the airport. We received only enthusiastic comments about the Hilton campaign. In addition, the Clear Channel Airports and AdRail™ program provides O’Hare with an innovative, new opportunity to generate significant additional revenue for Chicago. I am happy to support future Clear Channel Airports and AdRail™ campaigns at O’Hare, and would recommend an AdRail™ escalator handrail advertising program to any municipality, airport, or escalator owner.”
Glen Ryniewski
Chicago Department of Aviation Concessions
Impactful Exposure
Recall rate
US Escalators
%
Industry Leading Retention Rate
%
More Likely To Hold Handrail
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AdRail is a human-centric company. If you have any questions, we welcome you to reach out. An AdRail representative will get back to you quickly.